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Marketing and Sales Manager / Business Development

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CV Ruslan K. Plaksin Age: 28 Contact phone: +38 067-571-91-44 +38 095-17-30-755 e-mail: rkp_marketing@bk.ru Education: 1998-2003. Kharkov National Agrarian University Department: economic Additional Education: 2003 –2004 University of Agribusiness Justus-Liebig-Universitat Giessen (Giessen, Germany) Department: marketing Business-training at the enterprise "JOHN DEERE" (Germany, Mannheim) Specialization of the Company: manufacture of agricultural machinery and equipments Marketing Department : "Parts Business " Group: " Current product and attachments " Main duties: • Studying of products manufactured by the Company • Studying of market condition of Northern America reg. • Drawing up and conducting specialized business-marketing program for North American dealers of the Company • Project CAV (Customer added value) - additional value for the buyer, main purpose - system developing of additional arguments for dealers and clients of the market of Northern America reg. • To lead presentations within the limits of the CAV project. Result of business-training: «International Certificate in Agrarian Management and Marketing» 2008 – present time Marketing Director «ViDi Auto Managment Group» Company (Managment multibrands automobile corporation) http://www.vidigroup.com/ Multibrands automobile corporation, manage and administrate of following Dealer Centres of «ViDi Group Holding»: • Lexus («Lexus Kiev West», Kiev) http://www.lexus.ua/ • Toyota («Toyota Center Kiev ViDi Autostrada», Kiev) http://toyota-ua.com/ • Toyota («Toyota Center Odessa ViDi Palmira», Odessa) http://www.toyota-odessa.com/ • Nissan («Nissan ViDi Sunrise Motors», Kiev) http://nissan-vidi.com/ • Honda (Honda Dream Motors, Odessa) http://www.honda-vidi.com/ As a Marketing Director, direct management of following structural divisions: Management at level of the Head office: 1) Product marketing department 2) Marketing analysis department 3) CR department Management at level of the Dealer Centres: 1) Functional management of marketing managers of the Dealer Centres 2) Functional management of CR managers of the Dealer Centres In total in submission: 18 employees The basic responsibilities: • Construction of Marketing department with «0». Structure, functionality and processes of department work preparation. Construction of communications system of department inside Holding. Staff formation. • Working out of the marketing concept of a product of corporation: «ViDi Autocity – the city of cars first in Ukraine». • Working out of marketing strategy and a policy of the Management company (Head Office) as a whole and each dealer centre in particular • Preparation of the marketing budget of the company, including budgets of each dealer centre • Adoption of the budget, realisation of the regular control and the analysis of efficiency of an expenditure of means each dealer centre • Working out and introduction of a comprehensive programme of loyalty «ViDi Autocity» at level of all dealer centres «ViDi Auto managment Group». • Preparation of specialised Client programs • Construction of the integrated system of communications with Clients • Preparation and introduction of a complex of marketing advantages of the Company. The description of internal standards and business of processes • Management of complex CR • Preparation of a complex of analytics of the automobile market • Formation of commodity and price politicians of the Company • Preparation of a complex of advancement of the Product of the Company and each dealer centre • Planning, organisation and the control of fulfilment of tasks by of Marketing department and corresponding structural divisions of the dealer centres • Preparation and realisation of training programs and seminars for commercial staff of the Company 2007 – 2008 Marketing Director Company «TiDiCi». Biggest international holding company – operating in CIS countries – Ukraine, Russia and Belarus. Principal direction of the company’s activity is marketing of imported truck tires, with TiDiCi being the market leader for tyre solutions in the CIS region Main duties: Management of department units: 1) marketing analysis unit 2) CRM unit 3) Advertising and Promotion unit 4) Data Base unit Quantity of subordinates - 21 employee Functional duties: • Development and introduction strategy of positioning the companies of Holding in the markets • Development and introduction strategy and tactics of sales Development, introduction and management commodity, assortments and a price policy in a cut of each Companies of Holding • The analysis, development and forecasting of sales in a cut of all channels and commodity markets of Holding • Statement of plans of sales on all companies of Holding, including the companies in Russia and Belarus • Development and introduction of competitive advantages (marketing tools) the companies, management of existing advantages. • Administration managerial control by blocks of advertising, PR and promotions of Holding • Carrying out of complex marketing researches (in directions - a product, the client, market condition, image of the company) • Management CRM block of Holding • Management of information system of Holding (DB) • Preparation and carrying out of training programs for commercial staff of the company. 2006 - 2007 Marketing Manager Company «Trade House of the «Kharkov tractor plant» (the official exclusive distributor of "Kharkov tractor plant " in the CIS countries and the far abroad) Main duties: • Operative analysis of sales in a cut of regions at all business-projects of the Company: tractors, frontal loaders, spare parts. • Complex marketing analysis at the markets of agricultural machinery in Ukraine, Russian Federation, Kazakhstan, Uzbekistan, other regions. • Price competitive analysis in a cut of regions, channels of sales, product nomenclature of the Company. • Development and support of the project for operative deals with client claims • Management and monitoring of marketing activity the dealers network of the Company. • Development and introduction of marketing actions in regions of Ukraine and abroad. • Development of positioning strategy of products and the Company as a whole in the various markets, with the purpose of reception of competitive advantage. • Formation the complex of marketing: removal of recommendations on improvement of commodity, service, price and marketing policy of the Company in various regions of the world. • Control and an estimation of efficiency of the actions within the limits of marketing strategy, preparation of analytical reports for the Top Management of the Company. • Preparing of the Marketing standards and the Dealer programs for dealers all levels. • Development of advertising campaigns in Ukraine, Russia, Kazakhstan 2004 - 2006. Marketing-Manager Company "Donsnab" (the official exclusive distributor of "Rostselmash " Company in the Ukraine) Main duties: • Research of the Ukrainian market of agricultural machinery • Analysis of the competitive environment, price policy • Analysis of consumer preferences, statement and coordination of the «Client Claims» project. • Organization and carrying out of complex researches of competitors • Organization and carrying out of complex researches of clients (definition of a degree of loyalty to firm, degrees of satisfaction a product and ТМ) • Аnalysis and a substantiation new business-directions of the Company activity. • Writing and leading of presentations of the company with the purpose for reception of Dealer status at of some manufacturers of agricultural machinery. • Forecast of assortment and sales volumes of the company in a cut of kinds of technical equipment and business-projects of the company as a whole. • Development and introduction promo and advert actions, programs of loyalty for dealers and clients of the company in various regions of the country. • Development of marketing strategy of the company in directions of sales of technics and spare parts. Additional information: Participation in business - trainings: • «Time managment» - Informanager. • «Concept of advertising-marketing promotion of production ТМ "Rostselmash " on the markets of the CIS countries» • «How to transform phone into a source of the profit: technology of the "cold calls» • «CRM - system work with the client» • «Corporate culture of sales» • " Nonconventional methods of influence on an audience and the consumer of advertising" • " Programs of loyalty in B2B and B2C spheres " • " Management of growth of the company through introduction of innovations " • " Administrative efficiency of the expert in marketing " Knowledge of languages: English – intermediate German – basic Driving licence: Category «B»