МІСЦЕ ЗУСТРІЧІ УСПІШНИХ СПЕЦІАЛІСТІВ
ТА ПЕРСПЕКТИВНИХ ФАХІВЦІВ З РОБОТОДАВЦЯМИ

Сирик Ирина

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ІН Резюме:

6594

Опубліковано:

12.08.2016

Номер телефону:

+38 050 347 68 35

E-mail:

kosenko.irina@gmail.com,
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Дата народження:

03.10.1984

Стать:

Жіноча

Регіон:

КИЇВ, Київська область 
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Назва:

Trade-marketing manager

Тип занятості:

Повна зайнятість

Досвід роботи:

1
09.2011 - 01.2016
Efes Ukraine (Beer producer)
| FMCG
Trade-marketing manager (Traditional Trade)


  • Development of theTraditional Trade channel strategy to achieve defined business objectives. Development and implementation of the associated annual activities plan;
  • Development, execution and efficiency evaluation of all trade-marketing programs and initiatives related to responsible channel;
  • Budget planning and execution;
  • Ensuring alignment across the Sales and Marketing organizations in terms of sales needs and marketing initiatives delivery. Brand Cycles support;
  • Development and delivery of new product development (NPD) plans within Traditional Trade Channel;
  • Merchandising standards development;
  • Special POSMs/tools of trade development;
  • Heavily involved into annual and monthly sales force targets development;
  • Constant analysis of market situation in terms of consumer preferences, competition, innovations, distributional KPIs;
  • Coordinating of work of field delivery trade-marketing structure.
Quit reason: stuff cutting.

11.2010 - 08.2011
Kordex Company Ltd. (exclusive importer and distributor TM AKBAR tea)
| Торгівля оптова / Дистрибуція / Імпорт-експорт
Trade-marketing manager


  • Annual marketing activities planning/budgeting within responsible distribution channels;
  • Development/managing/coordination of implementation of marketing activities plan within responsible distribution channels in terms of business and marketing targets of the company;
  • Efficiency/targets achievement analysis, reports/recommendations preparation on implemented activities;
  • Annual/quarter/monthly reports preparation on implemented activities;
  • Cooperation with BTL-agencies: briefs development, tenders organization, partners selection. Instructions for promo-stuff development, promo-staff casting, participation in promo-stuff trainings;
  • Deep involvement in new product lines development process: key-visual design coordination, assortment, price policy management; defining of key distribution channels, merchandising standards development. Development and implementation of marketing activities mechanics for new product lines within responsible distribution channels based on marketing goals/targets;
  • POSM development for different activities/needs. POSM split development through company divisions;
  • Supporting and participating in sales force training process. Participation in development of sales force motivation programs;
  • Development/adaptation of merchandising standards.
Quit reason: changing jobs.

08.2009 - 02.2010
Coca-Cola Beverages Ukraine Limited
| FMCG
National Promotions Manager


  • National consumer promotions (NCP) plan development within annual business planning processes;
  • Development, managing and coordinating the implementation of all occurring NCPs. Leading all related cross functional projects;
  • Initiation, development and implementation of additional projects/activations in order to achieve short-term business tasks;
  • Constant analysis of NCPs and sales targets achievement during implementation process. Correction steps development if needed;
  • Deep involvement in supervising of the creative process for NCPs: promotion concept, POSMs artworks, package adaptation, prizes sets, promotional materials, required sales motivation tools etc.;
  • Budget planning and implementation;
  • Participating in sales force training process.
Quit reason: stuff cutting related to dpt. Structure reorganization.

06.2007 - 02.2009
Jahn & Jensen Group
| FMCG
Brand-manager


(Ukrainian importer and distributor FMCG (food).

11.2007 - 06.2008
Jahn & Jensen Group (Danish-Ukrainian importer and distributor FMCG (food))
| FMCG
Junior brand-manager



08.2006 - 07.2007
Torgoviy Dom POLYAKOV
| FMCG
Trade-marketing executive


(Distributing company (food, beverages, alcohol), central region)

Освіта:

06.2008
National Technical University of Ukraine KPI
Marketing
Магістр
Середній бал:

06.2006
National Technical University of Ukraine KPI
Marketing
Бакалавр
Середній бал:

Рівень знання української мови:

Рідна мова

Рівень знання російської мови:

Рідна мова

Рівень знання aнглійської мови:

Вільне володіння

Рівень знання німецької мови:

Про мене:

Computer Skills: MS Windows, MS Office (Word, Excel, Power Point, Outlook), 1C, Nielsen Answers.
Personality and additional information: Strong managerial and organizational skills, result-oriented attitude, open-minded and creative thinking, effective as a team-player, hard-working, good learner, ready for business trips.
Driver license: cat. B.