МІСЦЕ ЗУСТРІЧІ УСПІШНИХ СПЕЦІАЛІСТІВ
ТА ПЕРСПЕКТИВНИХ ФАХІВЦІВ З РОБОТОДАВЦЯМИ

Lisina Viktoriia

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ІН Резюме:

6596

Опубліковано:

12.08.2016

Номер телефону:

+38 0509151535

E-mail:

vitook@rambler.ru,
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Дата народження:

05.02.1983

Стать:

Жіноча

Регіон:

КИЇВ, Київська область 
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Назва:

Trade and Brand Marketing, Category Management

Тип занятості:

Повна зайнятість

Досвід роботи:

1
08.2014 - до теперішнього часу
Kimberly-Clark
| FMCG
Trade Marketing Manager
/www.kimberly-clark.ru

  • trade marketing strategy and plans development, implementation for all products categories/channels
  • planning and implementing tools for market share improving, customer satisfaction
  • providing category and shopper insights, category management
  • market, category, channels analysis (dynamics, trends for key customers, competitor's activities)
  • development and implementation merchandizing, shelving, promo and distribution standards and tools
  • new products and projects launch facilitate and support
  • budget management (trade budget management, effectiveness and efficiency)

09.2012 - 08.2014
Wrigley Ukraine
| FMCG
Category Development Manager
www.wrigley.com

  • development, planning and implementation a long term category view in trade channels
  • developing and applying set of tools required for category understanding and growth
  • shopper marketing
  • market analysis, analyzing category dynamics, trends for key customers, competitors activities monitoring
  • developing leading-edge tools, insights and merchandising materials for category growth
  • organization and coordination promotion programs in trade (activities, POSM, motivation programs)
  • cost and budget management
  • support new products and projects launch in channels
  • working with clients, contactors

09.2010 - 09.2012
Lactalis Ukraine
|
National Trade Marketing Manager
lactalis.com.ua

  • trade channels management (modern trade, traditional trade ets.)
  • development, organization, control, coordination and analysis programs in trade (promo, volume and price activities, merchandising, POSM, BTL and events projects ...)
  • commercial and pricing policy planning, coordination and control
  • new products and projects launch in networks
  • control, promotion and development negotiations with networks
  • category management
  • competitors activities monitoring
  • working with clients, contactors
  • trade marketing (brand) budgets management

09.2007 - 09.2010
Coca-Cola Beverages Ukraine Ltd / Кока-Кола Беверіджиз Україна
| FMCG
Promotion (KA activations) Manager/Trade Marketing Manager (juice)
www.coca-cola-job.com.ua

Position: Promotion (KA activations) Manager
  • KA partner's networks activities development and coordination (modern trade, HoReCa)
  • development and implementation promo activities, volume, BTL, trade, media activities, events and others
  • new products launch support in networks
  • promo programs planning and budgeting
  • budget control
  • competitors activities monitoring
  • working with clients (KA marketing departments)
  • working with contactors (advertising agencies, POS, souvenirs ...)
Brands: all brands portfolio
Position: Trade Marketing Manager (juice)
  • development, organization and coordination trade marketing programs and sponsorship, events programs (traditional trade, modern trade, HoReCa)
  • sales channels equipment development and implementation
  • competitors activities monitoring
  • budget control
  • working with contactors (advertising agencies, POS, souvenirs, PoS branding ...)
  • government tenders preparation and participation

06.2006 - 09.2007
Advertising Agency «A-Group»
| Реклама і PR- послуги
Project Manager
www.agroup.com.ua

  • advertising projects, BTL, events development and launching
  • projects planning, controlling
  • projects document circulation and budgeting
  • working with regional representatives, staff searching and training (promoters, supervisors)
  • coordination between project participators
  • negotiations, working process coordination with clients/contractors
Clients: Coca-Cola Beverages Ukraine Ltd, Novartis Consumer Health Services S.A.

Освіта:

06.2005
National Academy of Management
Marketing
Магістр
Середній бал:

06.2004
National Academy of Management
Finance

Середній бал:

Рівень знання української мови:

Вільне володіння

Рівень знання російської мови:

Вільне володіння

Рівень знання aнглійської мови:

Вище середнього

Рівень знання німецької мови:

Про мене:

Courses, Trainings, Certification:
- FEGC (UK, London) - 2013.Category Management and Front End
- Resources Optimization International (ROI)a(Spain, Barselona) - 2013. Category Essentials
- Green Forest(Kiev, Ukraine) - 2007.English language courses.
- British Council & Ministry of Education (Kiev, Ukraine) - 2004.  British Council & Ministry of Education International. Program «Regional Economic and Academic Partnership»
Computer Skills: Full Microsoft Office program package user
Driving License: Сategory B.